5 Tips for Using Pinterest for Business


This is the right time to use Pinterest for your business.  WE SAID IT FIRST!  It is 2022 and if you are not using Pinterest for your business, you are surely missing out on a lot of opportunities.  Pinterest is a sustainable and tappable resource that you can use to promote your brand and business. … Read more

What is Content Marketing?

content marketing

What is Content Marketing? Content marketing is an initiative led by the CMO and is a key component of search engine optimization. It is the marketing strategy of creating content that a company believes will increase the revenue they generate. To understand how this type of marketing works, it’s helpful to look at some examples … Read more

Top 10 Marketing Tips for 2022


Marketing is a changing landscape and it is so difficult to keep up with the best practices. But we don’t want you to worry, because we are here to help. We’ve compiled 10 marketing tips to optimize your strategy this year, based on the latest trends. 1. Diversify Opportunities The most important elements of your … Read more

Google Announces Marketing Live Conference 2022


Google Marketing Live is coming back, with a little twist. On May 24th, attendees will be able to participate in Google Marketing Live in person or through a livestream. Google has yet to reveal what the ratio of the two will be, pending their COVID restrictions. The Google Marketing conference is a key event for … Read more

Types of Marketing


A few decades ago, digital marketing was born. Now, the industry is evolving even faster than before! Today, brands have access to a variety of marketing types and tactics. From search engine marketing to account-based marketing, businesses can use a mix of different strategies to find their target audience and bring in more revenue. Types … Read more

Best Tools For Your Marketing Technology Stack


Today’s marketing environment is undeniably busy. There are so many tasks for digital marketers to perform that it’s almost impossible to get everything done without the right tools. Marketing automation and other systems make sure marketers have a better ROI on their marketing efforts. In this digital era, a marketing technology stack is fundamental to … Read more

Marketing Tools & Software For Every Business


As a marketer, you are always looking out for tools to help you succeed. Personally, I find it difficult to keep track of all the new marketing trends and what sets each one apart. I often wish I had a better understanding of the tools and what they are capable of so that I could … Read more